On today’s episode, we welcome Amy Merrill. When it comes to brands leading the way in using what they do to create social change, Amy and her brand, Plan C, are the real deal. Amy talks about the opportunities and challenges Plan C has found in providing information and access to women who’ve been deprived of their personal choice. Branding, social mission, and creativity collide in a fascinating conversation.
On today’s episode, we welcome Amy Merrill. When it comes to brands leading the way in using what they do to create social change, Amy and her brand, Plan C, are the real deal. Amy talks about the opportunities and challenges Plan C has found in providing information and access to women who’ve been deprived of their personal choice. Branding, social mission, and creativity collide in a fascinating conversation.
00:24 - Amy Intro
01:35 - Amy's Story
14:41 - Making world changes in a capitalistic society
17:49 - How did Plan C come about?
24:47 - US background compared to other countries
30:02 - Complexities of working with each state
36:50 - Bigger goal for the company
44:44 - How do you get the message out via the brand
47:43 - Does "C" have another meaning
51:01 - Formerly Alien
54:27 - How can you find Amy and Plan C
Additional Resources:
Amy Merrill
https://www.eyesopendesign.com/about
https://www.linkedin.com/in/amyjmerrill/
instagram.com/amyjmerrill
Plan C
https://www.plancpills.org/
instagram.com/plancpills
Formerly Alien
https://www.formerlyalien.com/
Formerly Alien on Spotify
instagram.com/formerlyalien
The NYT podcast Amy referenced on the story of how abortion became a politically conservative issue:https://www.nytimes.com/2022/05/07/podcasts/the-daily/roe-v-wade-supreme-court-jane-roe.html