Every now and then, we’re going to replay your favorite episodes. This one features Andy Pearson, VP of Creative at Liquid Death. Andy talks about how to grow a business using creativity as a fame builder and how to turn a startup into a category dominator.
Every now and then, we’re going to replay your favorite episodes. This one features Andy Pearson, VP of Creative at Liquid Death. Andy talks about how to grow a business using creativity as a fame builder and how to turn a startup into a category dominator.
00:32 - Andy Intro
01:39 - Andy's story
04:20 - Journey of Liquid Death
11:22 - Plastic in the environment
12:16 - Purpose Brand
14:52 - Traditional Brand Work prior to the product
18:00 - Articulation
25:14 - What is too far?
26:02 - Using agencies
29:31 - Using the first idea
31:22 - Creating Briefs
33:30 - Business ethos
37:17 - Hiring creative in house
39:29 - What advice do you give start ups?
43:51 - What's next for Liquid Death
Additional Resources:
https://liquiddeath.com/