Welcome to the Best of Brands in Action. Today we’re replaying our most popular episode of 2022 with our guest Joey Manfre from Fender Guitars. Joey talks about keeping the flame alive to take one of America’s most iconic brands into the future. Happy holidays everyone.
Welcome to the Best of Brands in Action. Today we’re replaying our most popular episode of 2022 with our guest Joey Manfre from Fender Guitars. Joey talks about keeping the flame alive to take one of America’s most iconic brands into the future. Happy holidays everyone.
00:33 - Joey Intro
01:45 - How did you get to Fender?
05:51 - Being mission driven
08:23 - Fender culture
11:43 - Intimidation to start working for Fender
13:23 - Response to "Guitar is Dead”
18:35 - Influencers
22:43 - Mission of Fender
24:39 - How does Fender support artists
33:07 - Genre stories in marketing communication
37:48 - Fender Brand ID
41:05 - New Fender guitar
42:40 - Imitations
44:11 - Tone of Voice
46:21 - What knowledge would you take with you to former self
47:31 - How can you find Fender
https://www.linkedin.com/in/joey-manfre-10218612/
https://www.fender.com/en-US/start
https://www.facebook.com/Fender/