Bob Stohrer knows a little something about overturning category conventions given his incredible experience at brands like Virgin Mobile and the NFL. Well, now he's training his sharp marketing mind on the home security category with Kangaroo and it won't be the same once he's finished with it. Check out the latest episode of Brands in Action.
Bob Stohrer knows a little something about overturning category conventions given his incredible experience at brands like Virgin Mobile and the NFL. Well, now he's training his sharp marketing mind on the home security category with Kangaroo and it won't be the same once he's finished with it. Check out the latest episode of Brands in Action.
00:18 - Bob Stohrer Intro
01:03 - How quarantine has been
01:43 - Workplace culture changes due to Covid
02:42 - Why was Kangaroo founded?
07:13 - Business opportunities with increase in home delivery
10:38 - What does security mean right now?
13:10 - Kangaroo customer base
14:38 - Building trust and combating fear to use this type of product
17:15 - Creative strategy vs. other companies
21:01 - The safety of risk
22:52 - Small wins to build creative credibility
24:52 - How brand drives organization
29:17 - Holding creatives accountable
33:44 - Education at Syracuse and NYU
37:27 - Risky creative strategy