You wanna talk grit? In our latest episode of Brands in Action, Brett McCoy, CEO and founder of Huck Cycles, talks about how his career in the Army, client-side marketing, and agency strategy has prepared him to become the founder of a hybrid electric motorcycle startup. Their mission is to bring manufacturing back to the U.S. and maybe change the way you get to work.
You wanna talk grit? In our latest episode of Brands in Action, Brett McCoy, CEO and founder of Huck Cycles, talks about how his career in the Army, client-side marketing, and agency strategy has prepared him to become the founder of a hybrid electric motorcycle startup. Their mission is to bring manufacturing back to the U.S. and maybe change the way you get to work.
00:18 - Brett Intro
01:24 - The journey to Huck
02:30 - What did you learn in the army to become a better marketer
03:07 - The Huck Story
06:00 - Mission of the company
07:15 - Barriers to manufacturing in USA
07:45 - Brand driving your organization
09:55 - How has it worked getting into the E category
13:28 - Customer Base
15:27 - Adding to product line
16:50 - Women in customer base
17:06 - Bolts vs Welding
18:24 - Repairs
19:02 - Design Inspiration
20:35 - Brand behaviors within the company
22:26 - Brand Articulation
23:59 - Tone of Voice
27:06 - What price do you pay starting a business while working full time
30:16 - Importance of life experience plus paycheck
31:51 - How can you find Huck