Our latest guest, Colleen Craig, has an infectious energy that will get you very excited about the world of Wild Blueberries. It isn’t every day that you get to hear from someone managing the work for a fourth generation, family owned business that is absolutely killing it in their category.
Our latest guest, Colleen Craig, has an infectious energy that will get you very excited about the world of Wild Blueberries. It isn’t every day that you get to hear from someone managing the work for a fourth generation, family owned business that is absolutely killing it in their category.
00:17 - Colleen Intro
00:55 - History with Oscar Meyer
03:57 - What did you learn from all the food experiences
05:20 - Food Universities encompassing the brand and how that would apply to Wyman’s
07:05 - History of Wyman’s
08:47 - Wyman’s wild blueberries in lots of products
10:24 - How is working for a family owned company different
12:43 - The mission of Wyman’s
16:16 - How is Wyman’s integrated into foodie scene
19:03 - How does marketing change for a behind the scenes company
21:58 - How do you win the sale over Dole
25:24 - Are fresh blueberries biggest competitor
26:45 - Wyman’s truck and jingle
30:44 - Wyman’s promoting other types of fruit in business
31:42 - How the harvest gets affected by temperature
36:45 - One sentence brief
38:07 - Brand articulation
40:25 - What cocktail is Wyman's