In our latest episode of Brands in Action, we feature one of the smartest, most brand-literate people you'll hear in the marketing-o-sphere these days, Craig Dubitsky. Join us as he talks about founding Hello Products, a company that is taking the personal care category by storm.
In our latest episode of Brands in Action, we feature one of the smartest, most brand-literate people you'll hear in the marketing-o-sphere these days, Craig Dubitsky. Join us as he talks about founding Hello Products, a company that is taking the personal care category by storm.
00:18 - Craig Introduction
01:17 - Craig's background isn't the usual way up
08:31 - What problem is Hello trying to solve
16:32 - Craig speaks about the Colgate Acquisition, is this good or bad?
23:12 - Colgate and covid
27:01 - Something they learned along the way
30:30 - How Homework is the best way to find new employees.
32:59 - What is a brand
38:38 - The brand in one word
40:15 - If Hello was a cocktail what would it be?
https://www.hello-products.com
https://www.instagram.com/helloproducts/
https://twitter.com/helloproducts