Are you fascinated by the power of Purpose marketing with a capital P? Here’s your chance to hear directly from the OG in the space. Today we welcome David Best, the president and CEO of Newmans Own. #Purposebranding #purposemarketing
Are you fascinated by the power of Purpose marketing with a capital P? Here’s your chance to hear directly from the OG in the space. Today we welcome David Best, the president and CEO of Newman's Own. #Purposebranding #purposemarketing
00:18 - Dave Intro
01:22 - How has Covid affected business
02:43 - Newman’s Own model
04:05 - Brand origin
06:36 - How much money Newman’s Own has raised
07:41 - How did Paul Newman feel about advertising overall
09:14 - How did Paul and the organization feel about starting to advertise
10:23 - How do you look at the brand after Paul’s passing
12:04 - What do you learn/unlearn with traditional training for a brand like this
14:49 - How did you navigate values and purpose in all aspects of the business
16:38 - Does wide distribution affect strategy
18:52 - Category that Newman’s Own hasn’t succeeded in
20:07 - Attention towards money spent on marketing
21:49 - Strengths and weaknesses of brand awareness
23:54 - Sub brands
27:02 - Tone of voice
31:41 - What cocktail is Newman’s Own
33:09 - Could Newman’s Own go into spirits