Ed Roberts is a lot of things, he’s an accomplished designer, creative director, and now the Brand and Creative Director at Georgia Power. On today’s episode, Ed talks about how the brand lives its stand to generate possibility for its customers and its own employees. Ed shows how design thinking can drive marketing rather than the other way around.
Ed Roberts is a lot of things, he’s an accomplished designer, creative director, and now the Brand and Creative Director at Georgia Power. On today’s episode, Ed talks about how the brand lives its stand to generate possibility for its customers and its own employees. Ed shows how design thinking can drive marketing rather than the other way around.
00:18 - Ed Intro
01:19 - Are you working at home due to Covid?
02:00 - Working for a utility company during Covid
04:08 - Where did love of design come from?
08:14 - How did you go client side?
11:09 - How has it been to integrate marketing into your role?
14:28 - Advertising without objective is art - comment makes Ed recall story
16:12 - Mentality of students coming out of school and reframing ideas
17:55 - How do you look at brand when customers aren’t experiencing challenges
20:29 - GA as a community
22:27 - Living the brand
23:42 - Hyperlocalization
26:13 - Is GA Power a purpose brand?
28:20 - Brand statement
30:46 - How do you generate possibility in your role
34:02 - Articulation for brand tone of voice
37:08 - If your brand was a Pinterest board
38:00 - How does the brand and you as a leader view the company within social change
https://www.linkedin.com/in/ed-roberts-3096b35/
https://www.facebook.com/GeorgiaPower?WT.svl=fb2&hp=rfy_facebook
https://twitter.com/georgiapower?WT.svl=tw3&hp=rfy_twitter
https://www.instagram.com/ga_power/
https://www.youtube.com/user/GeorgiaPowerChannel?WT.svl=yt2&hp=rfy_youtube