Brands In Action

George Tannenbaum / Ad Aged

Episode Summary

We thought George Tannenbaum would be the perfect guest to talk about the power and the opportunities of Personal Branding. Of course, George being George the conversation ended up being about so much more. Enjoy our latest episode, featuring one the voices of conscience in the advertising Industry. #personalbranding #ageism

Episode Notes

We thought George Tannenbaum would be the perfect guest to talk about the power and the opportunities of Personal Branding. Of course, George being George the conversation ended up being about so much more. Enjoy our latest episode, featuring one the voices of conscience in the advertising Industry.  #personalbranding #ageism

00:18 - George Intro

01:40 - George’s Background

10:26 - Democratization of Creativity and lack of Monetization

12:31 - George as a brand himself

20:36 - Difference between writing then and now

25:01 - Personal GeorgeCo ads

26:55 - George’s strengths turning complicated into understandable and delightful

30:31 - Worldview and trust in advertising changing with VO

32:40 - George’s stance on ageism

37:16 - Role of the ad school in the rise of digital

43:03 - George’s creative compilation for students

46:12 - Getting stuck creatively

48:15 - Fear of talent

50:44 - George’s stance on networks and repercussions

56:23 - What would you say to CMO’s

 

website: georgetannenbaum.com

linkedin: https://www.linkedin.com/in/georgetannenbaum/

twitter: https://twitter.com/georget20

blog: adaged.blogspot.com (A Business Insider "Most Influential" blog.)