One of the most powerful things about a brands purpose is how, when it’s well articulated, it can drive everything the company does. Marketing is only one aspect. On today’s episode Hannah Magnan from Bandwidth, tells how the ethos within the walls of the company informs everything they do, top to bottom and side to side. Give it a listen.
One of the most powerful things about a brands purpose is how, when it’s well articulated, it can drive everything the company does. Marketing is only one aspect. On today’s episode Hannah Magnan from Bandwidth, tells how the ethos within the walls of the company informs everything they do, top to bottom and side to side. Give it a listen.
00:18 - Hannah Intro
02:16 - Creativity is the ultimate competitive advantage
04:28 - Story of Bandwidth and how you got there
08:12 - Navigating the world of acronyms in B2B
13:52 - Tone of voice
19:21 - Purpose Brand
21:35 - “Bandmates"
32:32 - Culture
35:31 - What will the brand not do
38:03 - If Bandwidth was a Pinterest board
42:10 - Internal Structure
https://www.linkedin.com/in/hmagnan/
https://www.bandwidth.com
https://www.linkedin.com/company/bandwidth-inc/
https://twitter.com/bandwidth
https://www.youtube.com/user/bandwidth
https://github.com/bandwidth/