Can you imagine having the guts to start a food company when you’re only 25? Ian Walker and a friend did just that to create Canada’s largest organic bulk foods distributor. And now they have an amazing brand called Hippie Snacks, a better-for-you, plant-based food that’s sold all over the place. In this BIA episode, Ian talks about how leading with their values has been a key ingredient in their success.
Can you imagine having the guts to start a food company when you’re only 25? Ian Walker and a friend did just that to create Canada’s largest organic bulk foods distributor. And now they have an amazing brand called Hippie Snacks, a better-for-you, plant-based food that’s sold all over the place. In this BIA episode, Ian talks about how leading with their values has been a key ingredient in their success.
00:18 - Ian Intro
01:50 - Journey of starting a food distribution company at 25
05:49 - Original Brand
08:36 - What ties your different brands together?
10:48 - Articulation of purpose
16:41 - Real food movement
20:28 - Articulation of Hippie Snacks
26:32 - Could Hippie Snacks exist with a copacker
29:41 - How are you fostering employee development
34:11 - How does the brand focus on social relevancy
38:30 - What advice would you give to a new CEO
39:47 - Who plays Ian Walker in the movie?