Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
00:18 - Jackie Intro
01:21 - How Jackie got to Bojangles
04:20 - What is Bojangles
09:22 - Bojangles "Southern” branding
14:03 - Tailgating
16:32 - Telling the Bojangles brand story
19:05 - Tone of Voice
19:52 - Hard Sweet Tea
22:35 - Testing/Research
24:03 - Championing Women Executives
26:35 - Where to find Bojangles