Here’s part two of our discussion with Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants. In this episode, Jenny talks about her newest brand – a line of sparkling superfruit teas called Needs & Wants – as well as the pitfalls of brand purpose, the importance of commitment to craft, and, oh yeah, social media. We’ve said it before and we’ll say it again: Jenny is the epitome of humanity in the world of entrepreneurs.
Here’s part two of our discussion with Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants. In this episode, Jenny talks about her newest brand – a line of sparkling superfruit teas called Needs & Wants – as well as the pitfalls of brand purpose, the importance of commitment to craft, and, oh yeah, social media. We’ve said it before and we’ll say it again: Jenny is the epitome of humanity in the world of entrepreneurs.
00:18 - Part 2 Intro
00:32 - Where purpose can go wrong
01:04 - What does Community mean?
06:13 - Goal of beverage
13:07 - Needs and Wants Design
17:37 - Commitment to Craft
21:04 - Needs & Wants - The Brand
25:17 - Big P Purpose
34:31 - How do you drive trial?
36:23 - How do you use social media?
39:07 - Where can you find Slingshot?
https://www.instagram.com/slingshotcoffee/