Joey Manfre leads creative for Fender Musical Instruments, one of the coolest and most iconic brands in the world (OK, maybe one of the coolest brands in the history of brands). Joey talks about Fender turning the quarantine into an advantage, working with artists to take the brand into new places, and generally how Fender fits in popular culture.
Joey Manfre leads creative for Fender Musical Instruments, one of the coolest and most iconic brands in the world (OK, maybe one of the coolest brands in the history of brands). Joey talks about Fender turning the quarantine into an advantage, working with artists to take the brand into new places, and generally how Fender fits in popular culture.
00:18 - Joey Intro
01:30 - How did you get to Fender?
05:36 - Being mission driven
08:08 - Fender culture
11:28 - Intimidation to start working for Fender
13:08 - Response to "Guitar is Dead”
18:20 - Influencers
22:28 - Mission of Fender
24:24 - How does Fender support artists
32:51 - Genre stories in marketing communication
37:33 - Fender Brand ID
40:49 - New Fender guitar
42:25 - Imitations
43:55 - Tone of Voice
46:06 - What knowledge would you take with you to former self
47:16 - How can you find Fender
https://www.linkedin.com/in/joey-manfre-10218612/
https://www.fender.com/en-US/start
https://www.facebook.com/Fender/