What started as a hobby in the founders apartments has turned into a nationwide enterprise with distribution in stores and bars all over the country. After graduating from Wharton Business School, Jomaree Pinkard could have done anything he wanted, listen to him tell the story of how he and his close friends chased their passion and turned it into the powerhouse it has become.
What started as a hobby in the founders apartments has turned into a nationwide enterprise with distribution in stores and bars all over the country. After graduating from Wharton Business School, Jomaree Pinkard could have done anything he wanted, listen to him tell the story of how he and his close friends chased their passion and turned it into the powerhouse it has become.
00:17 - Jomaree Intro
01:51 - Jomaree’s Journey
04:36 - How did Hella Cocktail happen?
05:38 - Funny story about making bitters in the early days
07:26 - Decision to make bitters for nonalcoholic drinks
09:16 - What was your first bitter/infusion?
10:24 - How has Covid affected business?
13:19 - Bitters and soda - did Covid affect the innovation?
15:56 - Shelf space fight
18:56 - Your brand as a black owned business
22:37 - History and points of view of founders
26:09 - Rebranding journey
30:18 - Articulation of the brand
31:53 - How are you advertising?
33:49 - Versatility of bitters
36:43 - The “Included” Organization
41:30 - Do you use the brand to further social movement
44:46 - How can people find you?
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