Kevin runs one of the biggest brands in advertising: Advertising. As CEO of the One Club for Creativity he manages a big swath of the Awards Industry itself. Kevin talks about how the One Club is much different from many other bigger awards shows because it’s a nonprofit and is driving education and diversity as much as the creative conversation. They’re making a huge difference in the industry. Lend it an ear.
Kevin runs one of the biggest brands in advertising: Advertising. As CEO of the One Club for Creativity he manages a big swath of the Awards Industry itself. Kevin talks about how the One Club is much different from many other bigger awards shows because it’s a nonprofit and is driving education and diversity as much as the creative conversation. They’re making a huge difference in the industry. Lend it an ear.
00:18 - Kevin Intro
02:06 - History of The One Club
04:19 - What Makes The One Club different?
09:54 - What is the mission for The One Club?
13:50 - Cannes
19:47 - Purpose Brand
25:13 - Trends of the amount of money spent on award submissions
29:52 - Scam Policy
35:57 - The One School and education
40:36 - The One Club in 5 years
43:26 - Uniqueness of The One Club