Kurt Squiers isn’t just a very successful ad guy who owns his own shop, he’s also acknowledged as one of the biggest AC/DC fans in the world. And he’s found a way to marry his two passions into one of the coolest podcasts around, AC/DC Beyond the Thunder. Today we talk to him about AC/DC’s impact on culture, the music world, and how marketers can learn from them as one of the smartest Rock brands in the world.
Kurt Squiers isn’t just a very successful ad guy who owns his own shop, he’s also acknowledged as one of the biggest AC/DC fans in the world. And he’s found a way to marry his two passions into one of the coolest podcasts around, AC/DC Beyond the Thunder. Today we talk to him about AC/DC’s impact on culture, the music world, and how marketers can learn from them as one of the smartest Rock brands in the world.
00:18 - Kurt Intro
01:28 - The path that led to AC/DC
06:14 - The path to Beyond the Thunder
10:05 - Lessons learned from AC/DC
11:30 - Bands as brands
12:37 - Difference in branding between AC/DC and KISS
15:13 - Articulation of AC/DC the brand
17:33 - AC/DC never sold out
18:52 - Tone of Voice
20:43 - AC/DC being rebellious but loved
23:02 - How does AC/DC adapt as a brand
25:51 - What’s the closest AC/DC has come to a ballad
26:15 - AC/DC selling music to brands
28:52 - Licensing music from AC/DC and dealing with the band
31:56 - What other bands are brands?
32:22 - Bon or Brian?
37:40 - Summation of what we’ve learned from AC/DC
Additional Resources
https://www.linkedin.com/in/kurtsquiers/
https://twitter.com/ACDC_Podcast
https://www.facebook.com/ACDCBeyondtheThunder