Leigh Day, CMO of Red Hat, joined the company over 20 years ago and has worked through many different roles on her way to the top. She talks about the company’s journey: From open source rebel-brand, dead set on bringing down the big players, to becoming the leader in the open source movement by making coopetition a superpower. Give it a listen.
Leah Day, CMO of Red Hat, joined the company over 20 years ago and has worked through many different roles on her way to the top. She talks about the company’s journey: From open source rebel-brand, dead set on bringing down the big players, to becoming the leader in the open source movement by making coopetition a superpower. Give it a listen.
00:18 - Leigh Intro
02:12 - Evolution of Red Hat
03:57 - Linux Vs. Unix
05:53 - Journey to becoming CMO of Red Hat
07:44 - Marketing through the digital experience
08:49 - Brand Values
13:35 - Rebellion to Cooperation
15:15 - Team dynamics
18:54 - Design voice
22:38 - How Covid affected remote work
26:12 - Red Hat and internal communication
27:51 - How do you drive awarement
30:48 - Red Hat Summit
33:11 - Lightning Round of Questions
https://www.redhat.com/
https://www.linkedin.com/in/leigh-cantrell-day-8436312/