Join us for an amazing conversation with Leland Maschmeyer, former Global Brand Officer for Chobani. If you're interested in what creative organizations might look like going forward, Leland has something to say about it. Perfect for anyone building a creative culture or trying to install one in their client side organization.
Join us for an amazing conversation with Leland Maschmeyer, former Global Brand Officer for Chobani. If you're interested in what creative organizations might look like going forward, Leland has something to say about it. Perfect for anyone building a creative culture or trying to install one in their client side organization.
00:55 - Leland Intro
02:30 - Going from client to agency and how to build an organization
07:34 - Evaluating an environment before losing perspective
09:37 - Practical example of implementing the duality
11:47 - Fear as an identifying factor
13:01 - Using the practice to practically look at systems
15:41 - Brands need belief systems
18:43 - How do these conversations differ in a client situation vs agency
23:26 - Awards - Positivity
26:26 - What’s the future of the ad agency?
34:44 - Deciding on what type of agency you’re be, middle agencies disappearing
35:36 - Future of industry 10-20 years
41:48 - Importance of creativity