Brands In Action

Matty Wishnow / Listening for Growth

Episode Summary

How good are you when it comes to listening? Matty Wishnow believes it's one of the keys to growing a company and, in particular, to accelerating a startup's success and efficiency. Today I talk to Matty about his book, "Listening for Growth," it’s a great read about lessons he’s learned and the plan forward he developed for launching his three successful startups. A must-read for anyone thinking of starting their own company.

Episode Notes

How good are you when it comes to listening? Matty Wishnow believes it's one of the keys to growing a company and, in particular, to accelerating a startup's success and efficiency. Today I talk to Matty about his book, "Listening for Growth," it’s a great read about lessons he’s learned and the plan forward he developed for launching his three successful startups. A must-read for anyone thinking of starting their own company.
 

00:18 - Matty Intro

01:45 - Starting your first company

03:58 - How do you define growth

08:38 - The pressure to grow disrupting the company

10:09 - Epiphany leading to changes in entrepreneurship

13:31 - GPS (Goals, Problems, Solutions)

16:00 - Pentagon tool

20:53 - How do you institutionalize this mindset within a company

23:04 - Definition of “Listening"

25:58 - Experiments and Hypotheses

30:00 - When did you implement GPS with your companies

33:48 - The business you didn't start

36:47 - Past Prime Podcast

39:49 - How can people find you


https://www.mattywishnow.com/
https://www.linkedin.com/in/mattywish/