Today’s episode of Brands in Action is part one with our guest Melissa Katrincic from Durham Distillery. We hear how Melissa is building an empire from out of this little distillery in Durham, NC. She and her husband started from absolutely nothing and have built one of the finest gins in the world.
Today’s episode of Brands in Action is part one with our guest Melissa Katrincic from Durham Distillery. We hear how Melissa is building an empire from out of this little distillery in Durham, NC. She and her husband started from absolutely nothing and have built one of the finest gins in the world.
00:18 - Melissa Intro
02:06 - Origin Story
09:3 - Entrepreuners and actually doing it
15:42 - Covid Taskforce
19:19 - Making the product feel big with design
23:38 - What makes gin "gin”?
31:06 - How do you educate about gin via messaging
32:34 - Differences in types of gins and how that relates to messaging
36:27 - Categorization in gin competition
https://durhamdistillery.com/
https://www.linkedin.com/in/melissagreenkatrincic/