In a category marked by over-promises, Melisse Shaban CEO of Virtue Labs, has created something that truly delivers. Virtue’s hair care line is just different because of, well, a miracle ingredient. You heard us, a miracle ingredient. In our latest episode, Melisse talks about creating the company, the products, and the brand from scratch and building it for the long haul.
In a category marked by over-promises, Melisse Shaban CEO of Virtue Labs, has created something that truly delivers. Virtue’s hair care line is just different because of, well, a miracle ingredient. You heard us, a miracle ingredient. In our latest episode, Melisse talks about creating the company, the products, and the brand from scratch and building it for the long haul.
00:18 - Melisse Intro
00:56 - Origins of Virtue
05:11 - Why is human keratin better
07:53 - How is original technology being used
08:15 - How do you cut through the noise in the beauty industry
12:02 - How does Virtue stand out in D2C world
14:59 - Salon business during Covid
17:56 - Salons and word of mouth
22:31 - Is Virtue a purpose brand
25:55 - Brand articulation
33:10 - If Virtue was a Pinterest board
38:17 - Would you open source the technology
42:50 - The next five years
44:46 - Where can you find Virtue
https://www.linkedin.com/in/melisse-shaban-377969b/
https://www.twitter.com/virtuelabs
https://www.facebook.com/virtuelabs