What’s Mike Indursky up to? Oh, just trying to reshape the entire beauty industry with his new brand, Hear Me Raw. Mike is using his company to create a new movement he calls, Responsible Beauty. Listen to how he thinks he can pull it off.
What’s Mike Indursky up to? Oh, just trying to reshape the entire beauty industry with his new brand, Hear Me Raw. Mike is using his company to create a new movement he calls, Responsible Beauty. Listen to how he thinks he can pull it off.
00:17 - Mike Intro
01:11 - Experience to create something new
03:50 - Hear Me Raw story
07:41 - Is responsible beauty a new category
09:59 - The brand as a movement
12:08 - How is the product formulated
16:50 - How the sustainable packaging works
19:23 - Claims in the beauty industry
22:57 - Tone of voice
26:14 - How do you navigate legalities in the beauty industry
28:20 - Title of your marketing seminar
30:10 - Would you share your technology?
30:35 - How is Hear Me Raw funded?
32:12 - How has Covid affected product launch
34:37 - Where can you find Hear Me Raw
35:01 - Beauty industry ten years from now
38:37 - Marketing while also being world conscious
https://www.linkedin.com/company/hear-me-raw/
https://www.facebook.com/HearMeRawBeauty/