We hear a lot about bravery in our industry but rarely do we see it in action like we do with Priscilla Johnson. Brands come from all sort of interesting places and experiences, but Priscilla faced down a global corporation who tried to falsify their environmental data and paid a huge personal price. One of the amazing outcomes of the experience was EcoBellus, a sustainable cleaning products company that is trying to change the equation in the industry.
We hear a lot about bravery in our industry but rarely do we see it in action like we do with Priscilla Johnson. Brands come from all sort of interesting places and experiences, but Priscilla faced down a global corporation who tried to falsify their environmental data and paid a huge personal price. One of the amazing outcomes of the experience was EcoBellus, a sustainable cleaning products company that is trying to change the equation in the industry.
00:18 - Dr. Intro
01:20 - Journey to EcoBellus
14:33 - What does EcoBellus do?
16:33 - What does the name EcoBellus mean?
20:12 - Toxicity in endocrine system
22:22 - Articulation of brand
23:48 - EcoBellus values
28:41 - Product Formulation
32:28 - Perception of natural ingredients
35:03 - Getting sample product out
35:45 - Marketing to drive product
36:48 - How much of the brand is Dr. Priscilla?
39:00 - Brand changes from EcoDaisy to EcoBellus
41:04 - If EcoBellus was a Pinterest board
41:14 - EcoBellus in five years
41:43 - Where can you find Ecobellus?
https://www.linkedin.com/in/priskainc/
https://ecodaisyusa.com/
https://www.facebook.com/ecodaisyusa/
https://www.instagram.com/ecodaisyusa/?hl=en