On today’s episode, meet Sarah Ward, Senior Vice President, Brand Marketing at Spoonflower. Sarah is leading the team at Spoonflower to make amazing design accessible for everyone’s home, supporting artists, designers, and customers along the way. Today she talks about how to use your brand to create phenomenal growth by always remembering your mission.
On today’s episode, meet Sara Ward, Senior Vice President, Brand Marketing at Spoonflower. Sarah is leading the team at Spoonflower to make amazing design accessible for everyone’s home, supporting artists, designers, and customers along the way. Today she talks about how to use your brand to create phenomenal growth by always remembering your mission.
00:18 - Sarah Intro
01:36 - Kickball Champions!
03:03 - Sarah’s journey
04:32 - What is Spoonflower?
06:52 - Growth and Covid
12:31 - Standing out in a Direct to Consumer world
14:44 - Spoonflower artists and marketing
15:32 - Articulation of the brand
16:12 - Purpose brand
18:13 - Spoonflower values
22:35 - If Spoonflower was a Pinterest board
23:27 - Tone of voice
25:00 - Shutterfly Acquisition
28:09 - The next five years
29:32 - Possibility of brick and mortar
30:45 - Where can you find Spoonflower
https://www.linkedin.com/in/sarah-ward-79206679/
https://www.facebook.com/Spoonflower/
https://twitter.com/spoonflower
https://www.instagram.com/spoonflower/
https://www.pinterest.com/spoonflower/