Scott Philbrook made a career pivot from top commercial and music video editor to a now top podcaster. Today we talk about the podcast he co-hosts, Astonishing Legends, and how they’ve marketed their podcast from a bedroom production to the global phenomenon it has become. Hint, they took what they know about branding and let it guide them to phenomenal growth.
Scott Philbrook made a career pivot from top commercial and music video editor to a now top podcaster. Today we talk about the podcast he co-hosts, Astonishing Legends, and how they’ve marketed their podcast from a bedroom production to the global phenomenon it has become. Hint, they took what they know about branding and let it guide them to phenomenal growth.
00:18 - Scott Intro
01:48 - What is AL about?
04:11 - Mindset - healthy skepticism
06:00 - Scott’s change in view
08:54 - Cognitive closure
10:13 - AL as a brand
16:27 - How do you handle poor production value from guests?
18:31 - Articulation of the brand
20:04 - Topics AL won’t touch
21:37 - Tone of voice
22:25 - Openly skeptical but skeptically open
23:57 - How have you built an audience?
27:18 - Feedback through social media
28:11 - ARC - Astonishing Research Corp
30:04 - Advice for brands with fan engagement
31:17 - If you started AL today, what would you do differently
33:24 - Advice for people starting a podcast - Spotify usage
40:34 - Sub-brands of AL
43:16 - Cross Promos
45:05 - Where can people find AL