Brands In Action

Shawn Linam / Qwaltec

Episode Summary

It’s not often that you find a company whose mission is to make a difference on the planet and off. But this week, we get to hear from Shawn Linam, CEO of Qwaltec – a company helping the aerospace industry do just that. Shawn talks about being a woman in a male-dominated category and how Qwaltec looks at marketing a mission that’s bigger than most.

Episode Notes

It’s not often that you find a company whose mission is to make a difference on the planet and off. But this week, we get to hear from Shawn Linam, CEO of Qwaltec – a company helping the aerospace industry do just that. Shawn talks about being a woman in a male-dominated category and how Qwaltec looks at marketing a mission that’s bigger than most.

 

00:18 - Shawn Intro

01:30 - Story of Qwaltec

04:42 - AX1 Launch

05:56 - Qwaltec mission

08:47 - Brand Strategy

11:01 - Advice for working with branding companies

13:13 - Product Planning and Strategy

15:25 - How has privatization affected the business

21:28 - Personal brand within the larger brand

23:00 - Being a woman in a male dominated industry

27:09 - STEM for females

30:25 - Plans for the next few years

32:04 - Commercialization and margins

33:06 - Creative Team

33:38 - Where can you find Qwaltec

 

https://www.qwaltec.com/

https://www.linkedin.com/company/qwaltec/

https://www.facebook.com/qwaltec/

https://twitter.com/qwaltec