In our first episode featuring a sports marketer, we have an incredible one. Stephen Malik is the driving force behind the North Carolina Football Club, the largest youth to pro soccer club in the country. With multiple teams, properties, and world class players, the organization manages multiples brands. It doesn’t hurt that The Courage has already won two back-to-back championships in its first two years. And with all they’ve accomplished, they’ve only just begun.
In our first episode featuring a sports marketer, we have an incredible one. Stephen Malik is the driving force behind the North Carolina Football Club, the largest youth to pro soccer club in the country. With multiple teams, properties, and world class players, the organization manages multiples brands. It doesn’t hurt that The Courage has already won two back-to-back championships in its first two years. And with all they’ve accomplished, they’ve only just begun.
00:18 - Steve Intro
01:55 - How did you get into soccer? (Note: I just went with soccer the whole time.. the first questions were actually stated as futbol, and then soccer was later used so I kept the notes consistent)
03:52 - Strength of North Carolina in soccer
05:25 - Organization chart from youth to pro
13:08 - Championships
14:55 - How did Covid affect the team
18:08 - How do you think about all the different soccer brands under the umbrella
25:11 - Team name change to The Courage
27:12 - How “North Carolina” plays into the design
30:18 - Building onto the brand
31:17 - Brand purpose
36:50 - What’s next for NCFC
39:14 - How did healthcare and soccer grow together
44:22 - How can you find NCFC/Steve
https://www.linkedin.com/in/stephen-malik-45840/
http://facebook.com/thenccourage
http://twitter.com/thenccourage
http://instagram.com/thenccourage
https://www.youtube.com/channel/UC6A1Ay5UQhpBM5iyB6Y-oBg
https://www.northcarolinafc.com
http://www.facebook.com/NorthCarolinaFC/