Today we welcome Tara Sahu, VP, Head of Integrated Marketing at Varo Bank. Tara talks about Varo's mission to democratize financial power and create a world where that power is no longer a privilege – providing access for over 100 million underbanked people. When was the last time you were inspired by a bank? Today. Today is the answer. Give it a listen.
Today we welcome Tara Sahu, VP, Head of Integrated Marketing at Varo Bank. Tara talks about Varo's mission to democratize financial power and create a world where that power is no longer a privilege – providing access for over 100 million underbanked people. When was the last time you were inspired by a bank? Today. Today is the answer. Give it a listen.
00:18 - Tara Intro
02:05 - Journey to where you are now
10:11 - Varo Bank Charter
13:14 - Trust with online banking
14:48 - Varo Mission Statement
18:56 - History of income equality in banking space
22:49 - Definition of Underbanked and Unbanked
24:19 - Varo ideal customer
27:21 - How does Varo make money
28:42 - Getting people to switch to Varo
30:04 - Purchase Funnel
34:38 - Diversity moving from Coke to Fintech
37:09 - How does the brand drive the culture
38:31 - What keeps you up at night