Meet one of the most instinctively brilliant marketers I’ve ever met. Victor Lytvinenko has no formal training as a marketer, but he and his wife Sarah have built one of the leading lights in the fashion and apparel worlds, Raleigh Denim Workshop, by practicing something they call Marketing Anarchy.
Meet one of the most instinctively brilliant marketers I’ve ever met. Victor Lytvinenko has no formal training as a marketer, but he and his wife Sarah have built one of the leading lights in the fashion and apparel worlds, Raleigh Denim Workshop, by practicing something they call Marketing Anarchy.
00:55 - Victor Intro
01:29 - Victor & Sarah’s Background
04:46 - Transition from Nobu to denim
06:46 - People’s knowledge of textiles in NC
07:51 - Narrative of Raleigh Denim bringing textiles back to NC
09:42 - Responsibility for manufacturing in Raleigh
12:51 - How being named to The Fashion Designers of America changed things
15:36 - What you learned from New York store
20:56 - Articulation of the brand
26:50 - How would you change a big brand if Raleigh Denim got bought out
30:30 - Art through Raleigh Denim
35:28 - How do Raleigh Denim jeans fit so well
41:15 - Show Us Your Jeans campaign
43:00 - Snake Eat Tail
45:32 - Non-Profit Wolf
47:51 - Safety is risk and risk is safety
49:59 - Next ten years for Raleigh Denim